Marketing podcasts have exploded in popularity, providing marketers with valuable on-demand content and a time-saving way to stay competitive. However, the sheer array of options makes choosing truly useful marketing podcasts a struggle. Here are the best marketing podcasts to listen to in 2024.
Our Top Picks for 2024
- Have You Herd – The Social Shepherd
- The Digital Marketing Podcast – Target Internet
- Waves – Mitzi Payne & Mike Payne (Arcade)
- Shopify Masters
- The Colin and Samir Show
- Marketing School – Neil Patel & Eric Siu
- CIM Marketing Podcast – CIM | The Chartered Institute of Marketing
- The SiteVisibility Internet Marketing Podcast
- The Marketing Agency Show – Social Media Examiner
- The Marketing Book Podcast – Douglas Burdett
1. Have You Herd – The Social Shepherd
As the UK’s leading social-first marketing agency, The Social Shepherd’s podcast offers insights into the latest trends and strategies across social media, paid media, influencer marketing, and creative content. Each episode features discussions on social media platform updates, optimization of paid campaigns, and best practices for creating engaging content.
Why Listen: Hosted by the team at The Social Shepherd, this podcast provides actionable marketing knowledge and unique perspectives from creative directors to media buyers. Popular episodes cover topics like Google’s Performance Max campaigns and planning successful influencer activations.
2. The Digital Marketing Podcast – Target Internet
Hosted by Ciaran Rogers and Daniel Rowles, this podcast has been providing professionals around the globe with weekly insights for over a decade. Each episode covers essential digital marketing strategies, from SEO and social media to email marketing and emerging AI tools.
Why Listen: The podcast simplifies complex subjects into actionable takeaways, drawing on Target Internet’s expertise as an established training platform and consultancy trusted by major brands. Popular episodes include discussions on website migration and the latest automation innovations.
3.Waves – Mitzi Payne & Mike Payne (Arcade)
Hosted by Mitzi and Mike Payne, founders of the award-winning creative agency Arcade, Waves features candid conversations with today’s most impactful brands. Episodes explore mastering email marketing, overcoming content creation obstacles, and leveraging TikTok trends.
Why Listen: With over 100 episodes, Waves offers relatable hosts and a focus on actionable takeaways. The podcast balances tactical advice with inspiring discussions around mindset, creativity, and entrepreneurship.
4. Shopify Masters
Created by e-commerce platform Shopify, this podcast provides entrepreneurs with insights into building successful online businesses. Hosted by Felix Thea, episodes feature in-depth interviews with founders sharing their startup journeys and practical tips.
Why Listen: Shopify Masters bridges the gap between abstract business theory and real-world application. It’s perfect for anyone interested in e-commerce, especially those using Shopify. Topics include customer feedback, expanding product categories, and social media marketing.
5. The Colin and Samir Show
Hosted by experienced YouTube creators Colin Rosenblum and Samir Chaudry, this podcast provides insights into the creator economy. Each episode features a blend of news commentary, interviews, and strategic advice.
Why Listen: With over 1 million subscribers, Colin and Samir offer valuable content for aspiring and established creators. Notable episodes cover topics like YouTube’s future, turning viral fame into long-term success, and reviews of new creator tools.
6. Marketing School – Neil Patel & Eric Siu
Hosted by digital marketing legends Neil Patel and Eric Siu, this podcast provides daily 10-minute episodes with tactical tips and real-world insights across various marketing topics.
Why Listen: With over 2,500 episodes, Marketing School is essential listening for professionals seeking to enhance their marketing skills. The hosts draw on their vast experience to deliver quick, actionable advice.
7. CIM Marketing Podcast – CIM | The Chartered Institute of Marketing
Hosted by the Chartered Institute of Marketing, this podcast delivers insights into pressing industry issues and top stories. Each episode features debates and interviews with marketing leaders.
Why Listen: The podcast draws on CIM’s global membership and expertise, covering topics like inspiring marketing leadership, AI’s evolving role, and post-pandemic consumer trends.
8. The SiteVisibility Internet Marketing Podcast
Hosted by SiteVisibility’s MD Scott Colenutt, this podcast offers insights into the latest tools and tactics across digital marketing. With over 15 years of episodes, it’s a go-to source for SEO, PPC, content marketing, and more.
Why Listen: The podcast provides an inside look at trends and techniques to increase marketing impact, featuring interviews with leading voices like Seth Godin and Tim Ferriss.
9. The Marketing Agency Show – Social Media Examiner
Hosted by Brooke B. Sellas, this podcast caters specifically to agency owners, addressing common challenges and sharing growth strategies. Each episode features interviews with agency leaders.
Why Listen: The show fills a niche by focusing on real-world agency growth and overcoming challenges, making it ideal for agency owners and marketers aiming to compete with larger players.
10. The Marketing Book Podcast – Douglas Burdett
Hosted by Douglas Burdett, this podcast features in-depth interviews with authors of new marketing books. Each episode provides insights into crafting high-impact content, optimizing customer experience, and more.
Why Listen: The podcast is a treasure trove for marketers looking to stay on top of the latest game-changing books. Douglas’s engaging style and deep preparation make each episode insightful and enjoyable.
What Makes a Good Marketing Podcast?
Practical Focus
A good marketing podcast provides actionable lessons or strategic frameworks ready for implementation. It avoids fluff and delivers tangible takeaways.
Fresh Perspectives
Look for podcasts that offer new studies, breakthrough data, and unique analyses. Generic commentary doesn’t make the grade.
Knowledgeable Hosts
Ensure hosts have real marketing expertise and experience. Successful results should inform their strategic advice.
Engaging Delivery
The best hosts combine intelligence with entertaining and conversational delivery, making listening effortless and enjoyable.
Why Should You Listen to the Best Marketing Podcasts?
Stay Informed
These podcasts provide up-to-date information on the latest trends, tools, and strategies in marketing. Staying informed helps you adapt to changes and stay ahead of the competition.
Gain Insights
Expert analysis and practical tips from these podcasts can help you improve your marketing efforts. You’ll learn from the successes and failures of others, gaining valuable insights that can boost your own strategy.
Save Time
Instead of spending hours searching for information, you can get curated content delivered directly to your device. This saves you time and ensures you don’t miss important updates.
Enhance Skills
Many podcasts offer how-to guides, case studies, and tutorials that can help you enhance your marketing skills. Continuous learning is essential in the fast-paced world of marketing.
Network Opportunities
Listening to these podcasts can also open up networking opportunities. You’ll often find information about industry events, webinars, and conferences where you can connect with other professionals.
Conclusion
Staying updated with the latest in marketing is crucial for any marketer. Subscribing to these best marketing podcasts in 2024 will keep you informed, provide valuable insights, and help you stay ahead of the curve. Whether you’re looking to enhance your skills, save time, or gain a competitive edge, these podcasts are essential resources for your marketing journey.
By choosing the right podcasts, you ensure you’re getting the best information and advice from industry experts. Explore these options and find the ones that best suit your needs to take your marketing strategy to the next level.
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